Circles of Change: Conversations with Dr. Zara Larsen
on Change Leadership and Career Fulfillment
May 27, 2009
"Selling is NOT a Seven Letter Word"
Guest: Beth Lane
www.peacefulselling.com
Anchoring Points
- Peaceful selling is a process that changes our fundamental belief about money and the sales process, adding in a sense of spirit and service to the sale transaction, subtracting the stress by avoiding the classic old style of manipulation, fear and even war – black belt this, and boot camp that.
- My coaching process is a result of over 30 years of successful selling blended with life coaching, personal spiritual work and training in metaphysics. I have owned stores, run sales routes, manage stores and sales forces, worked merchandising, wholesale, retail, multi-layer-marketing and jobber sales – in industries from tractors, potato chips, high end collectibles, and imported clothing, to real estate, insurance, and mortgages.
- My mission is to change how the world views the profession of selling, in particular to help small businesses and “solopreneurs.” I have a real passion to help others succeed, coaching them first to look at their own ideas around money, sales, selling and customers and discern which views are healthy and which are not.
- The most frequent mistakes made in sales are:
- Having a poor attitude.
- Not being product knowledgeable.
- If you don’t own it (believe in the product), you can’t sell it.
- Listen to your customers/clients.
- Not directly asking for the sale.
- Customers are different today, and we need to match their mindset. They want relationship and are surprised by good service, are more informed than ever, want and need flexibility from us, are more mobile, have less time, are alert for and less trusting of pushy salesmen, and may be afraid and confused about making the right decision.
- Marketing, advertising, public relations, and branding are all important; as are what you do and say, and who and how you ARE when you get prospective customers and clients before you.
|
|
